1. SEO will continue to become more difficult for improving and controlling online reputations.
2. Social media profiles will continue to grow in importance for one’s online identity.
3. Laws will continue to favor large internet companies, protecting them from liability for content produced by third parties that may appear on their platforms.
4. Business review monitoring will become easier and less costly for companies.
5. Public relations and crisis communications will rise as even more important strategic components
for online reputation, as opposed to strategies of only ignoring-or-displacing of negative items online.
6. Professional online reputation management costs will drop within reach of more individuals and small companies.
7. Proactive online reputation management becomes more important than ever.
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