SERP Search Feature

A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. The most common SERP Features are:

• Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)

• Paid Results that are bought by bidding on keywords (e.g., AdWords or Google Shopping)

• Universal Results that appear in addition to organic results (e.g., image results, new results, featured snippets)

• Knowledge Graph data which appears as panels or boxes (e.g., weather, Celebrity Knowledge Panel)

The table below shows 16 SERP Features that commonly appear in Google SERPs. The icon shows how we identify them in Moz Pro. For examples of even more SERP Features, see the Mega-SERP: A Visual Guide to Google blog post.