Last week, Google began rolling out some mobile search redesigns — namely, a new black label for ads and favicons for organic search results. The company said that during testing, the favicons made it easier for the majority of users to identify websites and more than two-thirds of users reported that it was easier to scan results more quickly.
Whether that’s an accurate reflection of user sentiment or not, content creators and digital marketers feel as though Google has designed aspects of its business model to ride on the coattails of what’s best for the user while leaving them to do the heavy lifting.
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