How to Campaign Setting?

Campaign Status:
Your campaign status shows you whether your campaign is running normally

1. Eligible: Active and can show ads.
2. Paused: Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed.
3. Removed: Inactive because you removed it. Removing a campaign permanently deletes it. You cannot resume a campaign after you remove it.
4. Pending: Inactive but scheduled to begin at a future date.
5. Ende: Inactive because it's past its scheduled end date.
6. Limited by budget: Active, but showing ads only occasionally due to budget constraints.


Bid Strategy Status:
Your bid strategy status shows you issues with your bid strategies that might be affecting your campaign performance, and how to fix them. Learn more About bid strategy statuses.

1. Limited: Your bid strategy may be limited by your budget, bids, data, or Quality Score.
2. Misconfigured: Your conversion based bid strategies don’t have the right conversions set up. This status applies to Enhanced CPC, Target CPA, and Target ROAS bid strategies.
3. Learning: After you make a change to your bid strategy, it takes time for AdWords to gather the performance data it needs to optimize your bids.


This report shows you how well your strategy has met performance targets over time. It also lets you see how statuses may correlate with changes in campaign performance.