Google Analytics Interview Questions and Answers 2017

1- What is meant by conversions and how will you track conversions through GA?

Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section in GA and whenever the visitor reaches the predefined goal URL, a successful conversion gets tracked.

2- What is the difference between a visit and a session?

As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session. 

3- What do you understand by assisted conversions?

On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are direct, organic search, referral, not set, social network and email.

4- I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best way to check that on a regular basis investing the least possible time?

We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our time and allow us to check the status at any point of time during the week, month or day without applying filters every time.

5- How can I identify the keywords that are sending paid traffic to any site?

The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section.

6- How will I identify the popular pages on my site?

The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behavior section. This will display the top landing pages that are giving us the maximum visits.

7- How does Google calculates time on page?

Google puts a time stamp whenever any user lands on a specific page then it compares the time stamp of one page with the other. For example, any visitor enters the site on Page A and moves to Page B then lands to Page C and finally leaves the site. In this case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page B, another time stamp is placed on Page B, suppose its 10:20 and then when the user lands on Page C, another time stamp is placed, lets say 10:30. Now to calculate time on Page A, Google will subtract the time stamp on Page B with that of A. In this case, 10:20-10:10 which will come to 10 minutes for Page A.

8- How can I identify where the visitors are clicking the most?

This can be seen with the help of In-Page Analytics.

9- Where can I find the UA tracking code?

The Universal Analytics tracking code can be found in the admin section of the web property.

10- By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes?

Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.

10. What is event tracking?

Event tracking involves includes the Google Analytics code customization and is utilized to track a specific occasion/action on a site like a tick, document download or some other change.

11. Which is more important – Bounce Rate or Exit Rate

Both are similarly imperative yet relies on upon the quantity of components like a high leave rate of a contact page/thanks page or a channel’s end page is characteristic.

12. Define Session, Users and Pageviews.

Session– In Google Analytics, a session is a gathering of connections that happen on your site inside a given date range. For instance a solitary session can contain site visits, social associations, occasions, and ecommerce exchanges.

Users- In Google Analytics the clients are, that have had no less than one session inside chose date

Pageviews- In Google Analytics the site hits is the aggregate number of pages saw. Counting the rehashed perspectives of a solitary page.

13. What are Google Analytics ‘Goals’ and why should I use them?

In Google Analytics the site hits is the aggregate number of pages saw. Counting the rehashed After introducing Google Analytics’ following code, your next step is to recognize what key site guest activities you need to screen. Google Analytics alludes to these as Goals, which you ought to use to gauge which sorts of substance pattern well with guests and which don’t.

Destination. A specific location within your website.

Duration. How long people website visits last.

Page Visit. Which pages and screens visitors view during a single visit.

Events. Actions visitors take during a visit, including ad clicks, social media shares.

14. Can I track my Google Adsense campaigns with Google Analytics?

Yes, Google Analytics measures the achievement of your Google Adsense. In the event that your goal is to create income through AdSense activities, Waisberg suggests utilizing Google Analytics’ Pages report. It gives a point by point perspective of which site page performed best regarding creating AdSense income and that’s just the beginning.

15. What is meant by conversions and how will you track conversions through GA?

Changes happens when any predefined objectives are refined consequently producing ROI to the business. Legitimate objective URL’s should be indicated before GA can begin following transformations. We have to characterize an objective URL through the Conversion segment in GA and at whatever point the guest comes to the predefined objective URL, a fruitful change gets followed.

16. What do you understand by assisted conversions?

On the greater part of the cases, changes don’t happen utilizing a solitary channel. regularly, more than one divert is incorporated into an effective change. Helped transformations helps us to get a reasonable thought as to which diverts are included in contributing a change. This is appeared in the Multi Channel Funnel reporting tab in GA. Normal channels adding to changes are immediate, natural hunt, referral, not set, informal organization and email.

17. How can I identify the keywords that are sending paid traffic to any site?

The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section

18. How can I identify where the visitors are clicking the most?

This can be seen with the help of In-Page Analytics.

19. Where can I find the UA tracking code?

The Universal Analytics tracking code can be found in the admin section of the web property.

20. What is a Google Analytics Segment?

Similarly as with customary client sections in advertising, in Google Analytics, portions bunch guests who offer basic qualities. There are bunches of qualities of guests that are gathered as a matter of course by Google Analytics, from insights about their programs and screen sizes to the locales that they originate from and the sorts of pages they see.

21. If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

It would be exactly 1.

22. What are some ways you can use profiles?

You can look all the more carefully at movement to one subdomain, you can look all the more carefully at activity to one catalog or segment of a site, and you can confine access to some portions of data.

23. How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?

Ans: You can use Event Tracking, or track interactions as Pageviews and set goals.

24. What is ‘Treemap’ in Google Analytics ?

At the end of 2014 the Treemaps report was discharged inside Google Analytics. The report imagines AdWords information by using settled rectangles and a red to green shading scale. The treemap permits to us to rapidly recognize the solid and feeble ranges of our records, helping us drive our regard for the right places.

25. What is difference between Goals & Funnels ?

A funnel conversion expect a particular way before the objective. For example, suppose you run a campaign for Widget An utilizing a presentation page with focused activity. You want to see the funnel conversion rate for that landing page, add to cart, then thank you page (in that specific order) to gauge the effectiveness of your campaign. You see that specific funnel conversion rate is 2%.

For a goal conversion rate, all you care about is maximizing a conversion rate overall, all you think about is augmenting a transformation rate generally speaking. Suppose that objective is basically to build Widget A’s transformation rate (on your web properties) paying little heed to whether clients enter by means of that point of arrival or go to your general site

26. What are the three elements of Event Tracking?

Categories, Actions, and Labels.

27. How to set up install tracking for mobile apps ?

Step 1: Enable app install tracking in your account for android and iOS.

Step 2: Update your Analytics SDK for android and iOS.

28. What is In-Page Analytics ? 

In-Page Analytics allows to see what users are clicking on within each page.

29.  What is RPC in Google Analytics?

RPC stands for Revenue Per Click is a great metric available in Google Analytics for use E-Commerce tracking.

30. How does Google calculates time stamp on page?

Google keep a time stamp whatever any visitor comes on a particular page then it compares the time stamp of one page with the other page.

For instance, any user enters the site on Page 1 and moves to Page 2 then move to Page 3 lastly leaves the site. For this situation, a period stamp is put on Page 1 assume its 10:00, when the client moves to Page 2, some other time stamp is set on Page 2, assume its 10:10 and afterward when the visitor comes on Page 3, some other time stamp is set, lets say 10:15. Presently to compute time on Page 1, Google will subtract the time stamp on Page 2 with that of 1. For this situation, 10:10-10:00 which will come to 10 minutes for Page 1.

31. How will I identify the popular pages on my site?

The top landing pages visits by users are popular pages on site. We can see top landing pages using Google analytic moving to the behavior section.

32. What is “Not Set” and “Not Provided” in Google Analytics?

(Not Provided) = Organic visits via Keyword Search

Google switched to a secure server (https) in 2011 which encrypts search results. When you’re logged into Google (i.e. Gmail, Calendar or YouTube) that time your searches become protected so all keyword data show as (not provided) in Google Analytics.

(Not Set) = A direct or a referral visits

This can be a little more complicated, but basically refers to a catch-all for facts Google Analytics wasn’t capable to identify.