SEO Interview Question & Answer in 2017 !

This post is about SEO interview questions which have compiled SEO interview questions & answers. These are very helpful for SEO job interview that will definitely bring a successful and bright career. These SEO interview questions and answers 2017 are congregated by our SEO experts in order to save your precious time and efforts and deliver a collection of best and most frequently asked questions just for you.

Question: What is full form of SEO?
Search Engine Optimization.

Question: What are two types of SEO?

1. On Page Optimization
2. Off Page Optimization

Question: What On-page optimization?
On-Page Optimization is way to "SEO optimize" of website by page coding. For Example add Meta Title, Meta Description, Meta Keywords, Content Quality, Meta Keyword Density, Outbound Links, Image Alt tag in website.


Question: What is off page Optimization?
On-Page Optimization is way to "SEO optimize" of website by adding your website links in other popular website. For Example Link building , Blog posting, Image Sharing, Video Sharing and Article submission etc of your website.

Question: What is meta tags?
Meta tag is combination of several meta tags but it included 4 major meta tags which are meta title, meta description, meta keywords and robots tags. These play vital role in SEO of website.

Question: What is Meta Title?
It display in the title of website in browser. It also show in search engine. This tag is important because it appear in search results.

Question: What is Meta Description?
We can describe about our page with use of Meta description. It is also used by Search engines for showing results in search engine.

Question: What is Meta Keywords?
Keyword is a "list of words" that is used for searching through Search Engines (Google, Bings etc). In each page of website, we add meta keywords that display in page source of website. Search engine crawl the website and meta keywords and when someone search that keywords, Search gives website links.

Question: What is Page Rank or PR?
Page Rank is a rank that has been provided by Google for each page of your website. This Rank ranges from 0 to 10, calculated by algorithm used by Google Web Search Engine.

Question: What is a Backlink?
Backlink means incoming links to our website from other sources like facebook, twitter, linkdin, google plus and ping etc.

Question: What are out bound Links(OBL)?
An outbound-link is a link from your website to another website. For example you have given link of another's website on your website & when any user click on same link Known as out bound links.

Question: What is Anchor Text?
It is a clickable hyperlink also known as link text.
For Example
<a href="http://www.indiatecnology.blogspot.com">This is Anchor Text</a>

Question: What are the different method to control the robot?

1. Robots.txt
2. Robots Meta Tag
3. Rel= nofollow

Question: Where do you put your robots.txt?
you should put this in same folder where first file is call when website load.

Question: What is Googlebot?
Googlebot is the search bot (software) used by Google to Crawling, Caching and indexing of a webpage.

Question: What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization whereas SEM stands for Search Engine Marketing.
SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords like paid services.

Question: What are the method to content optimization?

1. Keyword density in content
2. Keyword Proximity
3. Keyword Prominence
4. Keyword Proximity

Question: Can you please tell the 5 most important on page factors?

1. Meta Title
2. Meta Description
3. Meta Keywords
4. Heading Tag
5. Image Optimization
6. Content Optimization

Question: What is Indexing?
Indexing is the process by which Google or other search engine store our website info in their database.

Question: What are the SEO tools do you use?
Google analytics, keyword search, Alexa, open site explorer, Google Webmaster.

Question: What is keyword stemming?
The process of finding out the root word from the search query is referred as keywords stemming.

Question: What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.

Question: How many characters limits in Title tag?
55 characters in title tag.

Question: What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. means it is used to checks the standard of the website.

Question: Name few Black Hat SEO techniques?

1. Link Farming
2. Hidden text, etc.
3. Gateway or Doorway pages
4. Cloaking
5. Keyword Stuffing

Question: What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.

Question: What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, submit Sitemap etc.

Question: What is the latest update in SEO?

1. Panda
2. Penguin

Question: What is cross linking?
In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.

Question: How will you resolve canonicalization issue?
I will resolve canonicalization via using .htaccess file.
it happens several time that the home page of website have different urls like:

http://www.example.com/,
http/www.example.com/index.html or http://example.com/

with use of .htaccess i will keep only URL of above. If someone open another URL, that will be automatic redirect to kept URL.

Question: What is Pagination in SEO?
Pagination is used to send the user to another page of same website. For Example, if you search something it will it number of page which have same type of data. Now you can decided which page to visit.

30 SEO Interview Questions

1. What makes a website search engine-friendly?
2. How do you define success when it comes to SEO?
3. How do you stay updated on industry news and algorithm changes?
4. What programming languages do you have experience with?
5. Regarding your previous SEO job, what did an average day look like?
6. How do you adapt to the needs of different clients?
7. How often do you communicate with clients?
8. How did you learn SEO?
9. How do you approach keyword research?
10. What is the relationship between SEO, SEM and social media marketing?
11. What SEO tools do you regularly use?
12. How do you stay organized when working on an SEO project?
13. Who are Gary Illyes and John Mueller?
14. What is your favorite website and why?
15. What is your opinion on proper link building?
16. How have you dealt with link penalties?
17. What’s the ideal speed for a site to load a web page?
18. What method do you use to redirect a page?
19. What are your thoughts on accelerated mobile pages (AMP)?
20. What is your process for helping a local business become more visible in search results?
21. Are you aware of the latest changes to Google and the latest updates to Panda and Penguin?
22. How has Hummingbird changed the landscape of search?
23. What is Google’s preferred method of configuring a mobile site?
24. What do you know about content building and content marketing?
25. What has been your experience getting content featured in answer boxes?
26. How have you utilized structured data to earn featured snippets?
27. What are the three possible configurations for a mobile site? Which do you prefer and why?
28. What’s your greatest digital marketing success story?
29. How do you stay up-to-date on the near-constant search algorithm changes?
30. What metrics do you use to measure SEO success?