Best SEO Interview Questions And Answers 2016

What is the full form of SEO?
Search Engine Optimization.

What are two types of SEO?
On Page SEO
Off Page SEO

What's On Page SEO?
On Page SEO is a way to improve versatility of the website.

What is Off-Page SEO?
Off Page SEO is a way to optimize website by building links through Blog commenting, Article submission and Social bookmarking etc.

What is meta tags?
Meta tag is a collection of a number of tags, It included 4 most important meta tags which are meta keywords, meta title, meta description and robots tags.

What is Meta Title?
It displays in the title of website in a browser. It also shows in search engine results.

What is Meta Description?
Meta description describes about a particular page. It is also used by Search engines for showing results in search engine.

What are Meta Keywords?
A Keyword is a list of words that is used for searching through Search Engines. On each page of website, we add meta keywords that display in the page source of the website. Search engine crawls the website and meta keywords and when someone search that keywords, Search show website links.

What is Page Rank or PR?
Page Rank is a rank that has been given by Google for each page of your website. This Rank scores from 0 to 10, calculated by Google algorithm.

What is a Backlink?
Backlink are incoming links to our website from another website.

What are outbound Links?
An outbound link is a link from your website to another website.

What is Anchor Text?
It is a clickable hyperlink also known as link text. Example
<a href="http://example.com/">This is Anchor Text</a>

What are the method to control the robot files?
Robots.txt
Robots Meta Tag
Rel= nofollow

Where do you put your robots.txt?
You should put robots.txt in the same folder where first file is called when website load.

What is Googlebot?
Googlebot is the search (software) used by Google to Crawl, Caching and indexing of a web page.

Differentiate SEO and SEM?
Search Engine Optimization (SEO) provides organic (natural) traffic to a website with the help of search engines while Search Engine Marketing (SEM) involves the use of Google Adwords like paid services.

Content optimization methods?
Keyword density in content
Keyword Proximity
Keyword Prominence
Keyword Proximity

Tell the 7 most important on-page factors?
Meta Title
Meta Description
Meta Keywords
Heading Tag
Image Optimization
Content Optimization

What is Indexing?
Indexing is the process in which search engine store our website info in their database.

What are the SEO tools you use?
Google analytics, Google Webmaster, keyword search, open site explorer, Alexa.

How many character limits in Title tag?
70 characters in title tag.

Name few Black Hat SEO techniques?
Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing

What is PPC?
Pay Per Click (PPC) and is an advertisement campaign hosted by Google.

What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get information like crawl errors, CTR, search queries, backlinks, Indexing data, submit Sitemap etc.

What is the latest update in SEO?
Panda
Penguin
Hummingbird

What is cross linking?
Cross linking is a way to pass links from one site to another website is called cross-linking.

Who is Matt Cutts?
Matt Cutts is the head of Google's engineering team.